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VIP PARK CITY NEWSLETTER
Selling luxury real estate in Park City takes more than a sign in the yard.
After nearly eight years in this market and almost four decades actually living here . I know this town in a way most agents simply can't replicate. The neighborhoods, the nuances, the off-market whispers. That hyper-local knowledge is the foundation of everything I do.
Then I layer on what most local agents don't have: the global reach of Christie's and my own media company.
👉🏻 CHECK OUT MY YOUTUBE CHANNEL
Most agents don't have a real audience. I've built mine from scratch over the last eight years and I can tell you exactly who bought what from which video, where my viewers live, there ages and if they are male for female.
I know every view comes from. So I know if a video is headed in the right direction or wrong direction in the first 48 hours.
Here's something most agents will never tell you: going viral is not good for your home.
Everyone wants the most eyeballs possible. I want the most right eyeballs possible. A million views means nothing if they're coming from people who'll never buy here or can't afford it. The only question that actually matters isn't "how many views did we get?" It's "did it sell the house?" Did those views reach real, qualified buyers for your home?
So let me ask you the only question that counts:
Would you rather have a million views that didn't bring you a single showing? Or a hundred views that brought you five showings and a the right buyer?
That's the difference between marketing that looks impressive and marketing that actually sells.
I'm built for the second kind.
What that means for you:
Your home isn't just listed it's positioned. With someone who knows every street in Park City and every ski run in Deer Valley, backed by a brand that puts your property in front of high-net-worth buyers around the world.
Local roots. Global reach. A brand that opens doors most agents can't.
Ready to find out what your property is really worth and who in the world should be buying it?
Step 1: Understand Why You're Selling
Step 1: Understand Why You're Selling
What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agent once you choose one so he or she can adjust your selling price accordingly.
Step 2: Determine Selling Price
Step 2: Determine Selling Price
Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.
Step 3: Start Preparations
Step 3: Start Preparations
If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.
Step 4: Develop a Marketing Strategy
Step 4: Develop a Marketing Strategy
We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.
Step 5: Evaluate Offers
Step 5: Evaluate Offers
Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.
Step 6: Accept an Offer
Step 6: Accept an Offer
Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.
Step 7: Get Ready to Close
Step 7: Get Ready to Close
You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the title company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.
Step 8: Close
Step 8: Close
You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the title company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.
Christie's International Real Estate isn't just another brokerage. We're backed by Christie's, the world's leading auction house with over 250 years of expertise in authenticating, valuing, and selling the world's most coveted assets. That same rigor, that same eye for exceptional quality and provenance, applies to how we approach luxury real estate in Park City. When you work with a Christie's advisor, you're working with someone embedded in a global network of high-net-worth collectors and institutions. We don't just list properties—we position them the way Christie's positions a Monet or a rare timepiece. Scarcity, story, and strategic marketing to the right buyer. That's the Christie's difference.
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